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7 Key Features Every Website Needs to Succeed in 2022

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By: Devin Santamaria

The internet has always been a competitive space, but now more than ever there is an overwhelming amount of competition. As the world becomes increasingly digitalized, it's important to have a website that can not only keep up with this trend but also be ahead of it.

Companies are still putting effort into increasing traffic to their websites, rather than focusing on conversion rates once they get there. This is a huge mistake. To succeed in 2022 and beyond you need one thing: A website that works for your company's growth goals instead of hindering progress!

A Great Mobile Experience

Today, the majority of web traffic occurs on a mobile phone - if you haven't made your site mobile-friendly, then you're losing out on traffic. It's estimated that over 70% of users are unlikely to return if the site is not usable with their device. Having a web-designed mobile version of your site is a must when it comes to casual site visitors, and people who look up your business while out and about.


It's estimated that for every second your site takes to load, you lose up to 6% of visitors. As mentioned above, with more users browsing from their mobile devices, you can't afford to have a slow site. One of the best ways to benchmark your site is with Google's PageSpeed Insight tool.

Social Proof

As social beings, we look to others for validation of our decisions and use the positive (or negative) experiences of people similar to us to make decisions. Testimonials are one of the strongest ways to show potential customers that others just like them had a positive experience with your product or service.

Basic SEO (at minimum)

Google is one of the biggest sources of traffic - many users will type your site address into Google rather than going directly to your site. Ensuring you have addressed basic SEO, such as meta descriptions, and basic keywords, enables users to find you more easily when using a search engine. UberSuggest is a great tool to evaluate your site's SEO status, and ways to improve.

Titles and each page's meta description are, in our opinion, the two most important.

Strong Calls To Action

Guiding your users on how to interact with your site with a call-to-action (CTA), typically a button or form, is one of the best ways to convert visitors into customers, and gather customer information (phone/email). Creating a call-to-action that uses strong, clear language is key to successfully converting website visitors into customers - "Buy Now", "Download our Guide", "Sign Up Today".

High-resolution Photography

One of the fastest ways to make your site appear less legitimate is through unclear, poor photography choices. A website is only as good as its imagery.

Email Sign Up

Gathering visitor emails, with an offering or download, is a great way to build a lead list of potential customers. As your business grows, the larger your email list, the larger your pool of potential customers to send offers and updates. It also opens up the opportunity to offer a newsletter down the line and keeps your communication with your audience directly rather than relying on social media or other means of reaching your customers/leads.


As more people become integrated into the digital world, it's important to keep up with the trends and latest developments. By 2022 we're likely to see a sharp rise in voice-activated search - as this trend continues (and develops) you need to ensure that your site is prepared for these changes!

The above points help create an optimal user experience, which is a must to ensure your site's success. If you're looking for help with any of the above points or would like some support designing a new website that works toward your business goals - don't hesitate to contact us today at webprism.co/contact.

Published: 11/27/2021

Last updated: 11/29/2021


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